My Fitness Buddy is a health and fitness app, currently in development and owned by Kevin O’Sullivan, Performance Tracking Solutions.


Kevin needed a combination of websites for his new fitness app, My Fitness Buddy. This included a public-facing brochure website as well as a working demo site to show to investors.


  • The product was in active development so the project goals were subject to sudden change.
  • The online presence needed to clearly demonstrate the benefits of the system to potential investors, without giving away too much information to competitors.
  • The app did not have a finalised logo or branding elements.


  • Consulted on the user experience and visual design of early prototypes of the app.
  • Worked with Kevin to develop a brand for the app and applied this brand and voice consistently to the content and visual design of the site.
  • Planned and predicted likely growth areas and planned a website that could allow for future expansion.
  • Brainstormed potential health and fitness marketing ideas and strategies for future campaigns.
  • Created a fully functional e-commerce shop for demo purposes.
  • Planned and implemented lead capture via a newsletter signup form.
  • Created a custom JavaScript app for calculating the perfect male or female body shape.

Visit the My Fitness Buddy website.