Marketing departments have long had a ill-deserved reputation for being spoofers; making outrageous claims, embellishing a product descriptions and claiming every increase in sales figures in a bid to justify their advertising budgets. This was often due to the difficulty of accurately measuring how much a particular advertisement has influenced a customer’s decision to purchase, [...]
I Saw Design…
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The Rules of Measurement
Digital measurement tools provide a wealth of useful statistical and analytical information about how, when and where customers interact and engage with your brand online. The previous article briefly illustrates how a measurable digital campaign can keep the financial department satisfied that advertising budgets are being spent wisely (and improve marketing’s reputation!). However, one of [...]
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