The Dublin UX Meetup group is a fantastic resource for anyone working in interaction design. Last week, they played host to Dr. John Craddock – Head of Development at Adaptemy who spoke about CSS Architecture and how to write and manage CSS for your application. Dr. Craddock’s talk highlighted the need to refactor your CSS: cut down on bloated […]
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Creating Screenshots in Firefox
Since Firefox 16, you can easily take full page screenshots of your active web page. This means no more cropping the edges out in Photoshop or using third party apps to quickly capture what’s onscreen. How to get a screenshot of your entire web page in Firefox: On your keyboard, hold down Shift and F2 […]
Continue readingMore TagDigital Marketing Toolbox
Here is a collection of some of the tools and techniques I have come across for monitoring and managing your online presence, from technical statistics to sentiment analysis. A disproportionate amount of these tools are from Google, so let’s hope they’re not evil. I will probably add to this post as I find other interesting […]
Continue readingMore TagThe Dark Side of Monitoring and Measurement
There are several ways that unscrupulous companies or digital agencies can immorally obtain or misrepresent information about online engagement. These methods include misrepresentation of their audience or fans and obtaining information using unethical or even illegal means. The right way to go about improving your online presence is to create content that is valuable and […]
Continue readingMore TagVisualising Website Traffic
Following on from my previous post on the many ways in which website traffic data is collected, comes the issue of what to do with that information. Website usage statistics can be retrieved using a variety of methods and similarly, it can be interpreted and analysed using several different models. One of the reasons that […]
Continue readingMore TagHow Website Usage is Tracked
As discussed in the last post on the collection of website usage statistics, reviewing website usage statistics is one of the most important tasks for a digital marketer. It is particularly important to be responsive to usability problems online, where users can easily abandon your site or social media channel if it is not performing […]
Continue readingMore TagCollecting Website Usage Information
Get the habit of analysis – analysis will in time enable synthesis to become your habit of mind. Frank Lloyd Wright One of the most powerful items in a digital marketing toolbox is the analysis of website statistics and usage information. The regular analysis of these usage statistics can allow web designers and marketers to […]
Continue readingMore TagBacking Up Content on Social Media
What would you do if you woke up tomorrow morning and Facebook or Twitter had deleted your accounts? Every single post, picture, interaction and conversation…gone. Do you have a regular backup schedule or automated solution for ensuring that valuable data about the relationships your business is cultivating can be restored in such an event? At […]
Continue readingMore TagSOPA: what’s it all about?
The denizens of the Internet have been shaken out of their reveries today, as major players close up shop in protest of the proposed US Stop Online Piracy Act (SOPA). SOPA and PIPA (Protect Intellectual Property Act) are two controversial bills which have been proposed in the United States in an effort to combat copyright […]
Continue readingMore TagWhat is Cloud Computing?
There is a lot of controversy and confusion at the moment over the term “cloud computing”. I have attempted to break it down in a simple way so that even laypeople can understand what this revolutionary new concept is all about. Please bear in mind that defining the exact nature of ‘the cloud’ is a […]
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