Performance Tracking Solutions is a health club management software company owned by Kevin O’Sullivan.
Kevin needed a combination of a corporate website for Performance Tracking Solutions and a working demo site for his partnering fitness app, My Fitness Buddy.
- Targetting a very corporate audience.
- Website would be used as a sales tool, so needed to be able to quickly make changes to the site as different opportunities arose.
- As this website was for a new company, we workshopped their website and sales goals to ensure that we all agreed what they wanted to achieve and how success would be measured.
- Created a responsive website that would allow Kevin to demonstrate and explain his system while out of the office.
- Created simple calls to action and “Register your interest” functionality that allowed Kevin to maximise any potential leads or contacts.
- Built the site using a user-friendly content management system allowing Kevin to easily update content without extensive training or support.
- Content was extremely important on this project: we went through a lot of iterations to get attention-grabbing content that would quickly explain the benefits of a complicated system to potential B2B customers.