Digital measurement tools provide a wealth of useful statistical and analytical information about how, when and where customers interact and engage with your brand online. The previous article briefly illustrates how a measurable digital campaign can keep the financial department satisfied that advertising budgets are being spent wisely (and improve marketing’s reputation!). However, one of […]
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Measuring Value
Not all success needs to be measureable. Something that we discussed recently in the NCI Digital Marketing class was of an expensive display advertising campaign on a popular website which resulted in an abominably poor click-through rate, i.e. the number of people who actually clicked on the ad or engaged with the campaign in the […]
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Backing Up Content on Social Media
What would you do if you woke up tomorrow morning and Facebook or Twitter had deleted your accounts? Every single post, picture, interaction and conversation…gone. Do you have a regular backup schedule or automated solution for ensuring that valuable data about the relationships your business is cultivating can be restored in such an event? At […]
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The internet has changed the way people think about business and marketing. A new wave of entrepreneurs has revolutionised the way we communicate, find information and trade, and all in a relatively short period of time. Customers have come to expect that information about products and services can be found with ease and the onus […]
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