Here is a collection of some of the tools and techniques I have come across for monitoring and managing your online presence, from technical statistics to sentiment analysis. A disproportionate amount of these tools are from Google, so let’s hope they’re not evil. I will probably add to this post as I find other interesting […]
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The Dark Side of Monitoring and Measurement
There are several ways that unscrupulous companies or digital agencies can immorally obtain or misrepresent information about online engagement. These methods include misrepresentation of their audience or fans and obtaining information using unethical or even illegal means. The right way to go about improving your online presence is to create content that is valuable and […]
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How to Monitor Your Online Presence
Monitoring what is being said online, both by you and by others is the only reliable way of keeping your content relevant and interesting to your customers. A combination of different channels must be employed online to reach your customers effectively, with blog posts, tweets, status updates and comments all feeding back in to the […]
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Backing Up Content on Social Media
What would you do if you woke up tomorrow morning and Facebook or Twitter had deleted your accounts? Every single post, picture, interaction and conversation…gone. Do you have a regular backup schedule or automated solution for ensuring that valuable data about the relationships your business is cultivating can be restored in such an event? At […]
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