analytics – Claire Regan

The Rules of Measurement

Digital measurement tools provide a wealth of useful statistical and analytical information about how, when and where customers interact and engage with your brand online. The previous article briefly illustrates how a measurable digital campaign can keep the financial department satisfied that advertising budgets are being spent wisely (and improve marketing’s reputation!). However, one of […]

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Marketing Hype versus Measurable Results

Marketing departments have long had a ill-deserved reputation for being spoofers; making outrageous claims, embellishing a product descriptions and claiming every increase in sales figures in a bid to justify their advertising budgets. This was often due to the difficulty of accurately measuring how much a particular advertisement has influenced a customer’s decision to purchase, […]

Visualising Website Traffic

Following on from my previous post on the many ways in which website traffic data is collected, comes the issue of what to do with that information. Website usage statistics can be retrieved using a variety of methods and similarly, it can be interpreted and analysed using several different models. One of the reasons that […]

How Website Usage is Tracked

As discussed in the last post on the collection of website usage statistics, reviewing website usage statistics is one of the most important tasks for a digital marketer. It is particularly important to be responsive to usability problems online, where users can easily abandon your site or social media channel if it is not performing […]

Collecting Website Usage Information

Get the habit of analysis – analysis will in time enable synthesis to become your habit of mind. Frank Lloyd Wright One of the most powerful items in a digital marketing toolbox is the analysis of website statistics and usage information. The regular analysis of these usage statistics can allow web designers and marketers to […]