Marketing departments have long had a ill-deserved reputation for being spoofers; making outrageous claims, embellishing a product descriptions and claiming every increase in sales figures in a bid to justify their advertising budgets. This was often due to the difficulty of accurately measuring how much a particular advertisement has influenced a customer’s decision to purchase, […]
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Digital Marketing Toolbox
Here is a collection of some of the tools and techniques I have come across for monitoring and managing your online presence, from technical statistics to sentiment analysis. A disproportionate amount of these tools are from Google, so let’s hope they’re not evil. I will probably add to this post as I find other interesting […]
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How to Monitor Your Online Presence
Monitoring what is being said online, both by you and by others is the only reliable way of keeping your content relevant and interesting to your customers. A combination of different channels must be employed online to reach your customers effectively, with blog posts, tweets, status updates and comments all feeding back in to the […]
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Visualising Website Traffic
Following on from my previous post on the many ways in which website traffic data is collected, comes the issue of what to do with that information. Website usage statistics can be retrieved using a variety of methods and similarly, it can be interpreted and analysed using several different models. One of the reasons that […]
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How Website Usage is Tracked
As discussed in the last post on the collection of website usage statistics, reviewing website usage statistics is one of the most important tasks for a digital marketer. It is particularly important to be responsive to usability problems online, where users can easily abandon your site or social media channel if it is not performing […]
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Collecting Website Usage Information
Get the habit of analysis – analysis will in time enable synthesis to become your habit of mind. Frank Lloyd Wright One of the most powerful items in a digital marketing toolbox is the analysis of website statistics and usage information. The regular analysis of these usage statistics can allow web designers and marketers to […]
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Backing Up Content on Social Media
What would you do if you woke up tomorrow morning and Facebook or Twitter had deleted your accounts? Every single post, picture, interaction and conversation…gone. Do you have a regular backup schedule or automated solution for ensuring that valuable data about the relationships your business is cultivating can be restored in such an event? At […]
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Finding Reliable Sources of Information
This Camel ad from 1946 depicts the results of a “Nationwide survey” into doctors’ cigarette preferences. But who was surveyed? How were survey participants chosen? Who were the “three leading research organisations” who conducted the survey? Was this research sponsored by Camel? Who analysed the survey results? There is a wealth of information available online […]
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