What would you do if you woke up tomorrow morning and Facebook or Twitter had deleted your accounts? Every single post, picture, interaction and conversation…gone. Do you have a regular backup schedule or automated solution for ensuring that valuable data about the relationships your business is cultivating can be restored in such an event? At […]
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Posts about digital marketing, including information on analysis and measurement in digital marketing campaigns.
Finding Reliable Sources of Information
This Camel ad from 1946 depicts the results of a “Nationwide survey” into doctors’ cigarette preferences. But who was surveyed? How were survey participants chosen? Who were the “three leading research organisations” who conducted the survey? Was this research sponsored by Camel? Who analysed the survey results? There is a wealth of information available online […]
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